How To Convert A Non-believer Into A ReaderEvernight's marketing manager actually gave me a blog idea this morning. The authors group brainstormed on how to target non-readers. The first thing that ran through my head was me wearing a purple robe, going door-to-door handing out flash cards and spiked punch preaching to people that if they didn't read, they would suffer eternal damnation. Sorry...I guess I look at reading like a religion, but not to that extreme!
All jokes aside. How do you get someone to read when they've never been in the habit of it and say they don't have time? Evernight's marketing manager had a great idea: Introduce people to novels on the go, i.e. short stories. I kind of look at that idea as taking a baby-step in the right direction.